Bringing Gen Z To The Recruitment And Retention Table: Their Voice Can Be A Huge Part Of Your Success!

September 22, 2021

For quite some time, recruitment and retention has focused around the millennial employee. In doing so, the Gen Z employees have kind of been lost in the mix. These individuals born after 1996 are in your workforce now or getting ready to enter it. So, how do you see these post millennial employees? Do you distinguish between the millennial and post millennial in recruitment and retention? Let’s consider at what the Generation Z employees look like today.

What Do You See With Generation Z?

Today in society it is common to hear that someone has spoken their truth. This kind of defines the Gen Z individual. Whereas a Boomer or a Gen X often defines themselves attached to a larger group or mission, the Gen Z is more about the individual truth which is often defined in a more complex way. The use of social media connects people in a way that was not possible in the Boomer or Gen X world. It allows a level of inclusiveness with the Gen Z that our culture has never before been able to experience. Because of this, the Gen Z is able to communicate with different people in a way that is not confrontational when beliefs differ. The amount of information at the fingertips of these individuals is unbelievable and they have had it pretty much all their lives. So, they tend to be curious about finding out these different “truths” about different things. So, what does this mean as an employer?

Seeing Your Gen Z’s As The New Vantage Point For Success:

Reality is that the Gen Z employees are genuinely curious and capable. Gallup reports 61% of Americans think it is likely today’s youth will live better than their parents. This up is up from 44% in 2011. Consider what this means as the Gen Zs are in the workforce or getting ready to enter it. Our society is more optimistic about our Gen Z or post millennial generation than what came directly before it. So, what does this mean for you?


Utilize the strengths of these individuals to find a way to do things potentially quicker, faster, and better. They are likely to utilize social media marketing in a way you never have and can help your Gen X and Boomers with the technological aspect of the times. They are problem solvers, but may go about solving things a little differently. These employees want to understand why things are being done a certain way. It is not because they are being oppositional, but more about how their brains work. Remember, these guys are an all-inclusive group looking for answers behinds everyone’s individual truths. Keeping them from understanding why something is being done will not help with recruitment or retention in your agency. Instead work to help them understand your agency culture and operations. These employees will look elsewhere if the employment doesn’t allow them to see themselves as a valuable piece of the puzzle. They don’t want to just put in the time. The meaning behind the time is huge. They will value diversity and cultural differences. It may be challenging to merge all these different types of brain chemistry together, but exciting to see what it can do when you hone into the strengths multiple generations bring to the table.


At Kenyon Homecare Consulting, we can help you with recruitment and retention strategies within your agency. Call us today at 206-721-5091 or contact us online about how recruitment and retention can be an ongoing part of your strategic plan. We can help you put the pieces 

Results Based Consulting

Did you find value in this blog post? Imagine what we can do for your home care or hospice agency. Fill out the form below to see how we're leading the industry with innovation, affordability, and experience.

Contact Us

policy and procedure manual
By Ginny Kenyon May 2, 2026
An up-to-date manual the bridge between high-level vision and daily execution. A current, living P&P manual is critical for any successful agency or business.
controlling chronic diseases
By Ginny Kenyon April 25, 2026
In the rapidly evolving landscape of healthcare, the burden of care is increasingly shifting from clinical facilities to the home. As the population ages, the prevalence of chronic conditions—such as heart disease, diabetes, and respiratory disorders—has reached unprecedented levels. For home care agencies, the quality of service is no longer just about assistance with daily living; it is more and more defined by the clinical competencies and disease-specific knowledge of your field staff. Chronic disease education for home care staff is not a luxury, is a strategic necessity that directly impacts patient outcomes, caregiver confidence, and the business’s bottom line. 1. Enhancing Clinical Outcomes and Safety Home care staff are the "eyes and ears" of the healthcare system. When aides and clinicians are highly educated on chronic disease processes, they can identify subtle shifts in a patient's condition before they escalate into emergencies. · Early Intervention: An educated caregiver can recognize the early signs of fluid retention in a Congestive Heart Failure (CHF) patient or skin changes in a diabetic patient, allowing for proactive adjustments rather than reactive ER visits. · Medication Adherence: Understanding why a medication is prescribed for a specific chronic condition helps staff reinforce the importance of adherence to the patient, reducing the risk of complications. 2. Reducing Hospital Readmissions Hospital readmission rates are a primary metric for home health success. Chronic diseases are the leading cause of "revolving door" hospitalizations. By providing specialized education, agencies empower their staff to implement Evidence-Based Practices at the bedside. When staff can effectively manage symptoms and educate patients on self-care, the likelihood of a patient staying stable at home increases dramatically. This not only benefits the patient but also strengthens the agency’s reputation with referral sources like hospitals and physician groups. 3. Boosting Staff Confidence and Retention The home care industry faces significant challenges with staff turnover. Often, burnout is fueled by the stress of feeling unprepared for complex patient needs. Knowledge is Empowerment: When staff members receive robust training, they feel more confident in their roles. This professional growth fosters a sense of value and belonging within the organization, leading to higher job satisfaction and lower turnover rates. 4. Improving Documentation Accuracy In an era of increased regulatory scrutiny, clinical documentation must be precise. Education on chronic diseases ensures that staff members use the correct terminology and focus on the most relevant clinical indicators during their assessments. · OASIS Accuracy: For Medicare-certified agencies, a deep understanding of chronic conditions leads to more accurate OASIS scoring, which directly influences reimbursement and quality ratings. · Audit Readiness: Well-educated staff produce notes that clearly reflect the necessity of care, making the agency much more resilient during regulatory surveys or audits. 5. Bridging the Communication Gap Effective chronic disease management requires a multidisciplinary approach. A caregiver who understands the nuances of a disease can communicate more effectively with: · Physicians: Providing clear, clinical updates that help doctors make informed decisions. · Family Members: Offering clear explanations and peace of mind to stressed family caregivers. · The Internal Team: Ensuring a seamless transition of care and consistent messaging across all disciplines. Conclusion Investing in chronic disease education is an investment in the agency’s future. By elevating the knowledge of the frontline workforce, home care providers can transform from basic service agencies into high-value clinical partners. In the end, the goal is simple: providing the highest quality of life for patients in the comfort of their own homes, a goal that can only be met through a highly trained and knowledgeable staff. If you do not know where to get comprehensive education for Chronic diseases, contact Kenyon Homecare Consulting at gkenyon@kenyonhcc.com or call 206-721-5091. We are here to help
call to action
By Ginny Kenyon April 11, 2026
In the world of digital marketing, the most critical moment of the entire customer journey often comes down to a tiny rectangle: the Call-to-Action (CTA) button.
job descriptions
By Ginny Kenyon April 7, 2026
When you're recruiting talent for your agency finding people with the required technical skills is the baseline, but vibe and vision are the differentiators.
business plan
By Ginny Kenyon April 1, 2026
Whether you're pitching to investors or just trying to keep your own head on straight, a professional business plan is vital. Here's help in putting one into place.
firingiring
By Ginny Kenyon April 1, 2026
Hiring the "right" person isn't just about finding someone who can do the job; it's about finding someone who makes the rest of the team better. Headcount matters.
sales and marketing strategy
By Ginny Kenyon March 28, 2026
In the modern business world, sales have evolved beyond a mere transaction. It is a sophisticated blend of psychology, problem-solving, and relationship management.
home care
By Ginny Kenyon March 26, 2026
Selling home care isn't like selling a car; you are asking for permission to enter someone’s private sanctuary and care for their most vulnerable loved ones.
policy and procedure manuals
By Ginny Kenyon March 21, 2026
A current and complete Policy and Procedure (P&P) manual is more than just a requirement; it is the fundamental blueprint for safety and organizational excellence.
Dos and Don'ts of starting an agency
By Ginny Kenyon March 13, 2026
Whether offering non-medical or skilled medical care home health, the process requires careful navigation of state-specific legalities, staffing, and operations.