We hear a lot about “quality of care” in home care, home health and hospice, but seldom is it defined in terms that allow us to quantify what it really means or what it looks like. “Quality” is both objective and subjective. One method of measuring quality is by outcomes, yet even those have subjective elements. So, how do we determine quality? What are the solid elements that will tell us we have quality?
Simply defined, quality is what our home health, home care and hospice customers and payors tell us it is. Expectations drive the quality issue. Since expectations can be broad based on who is defining them, how do we set a list of quality indicators that meet the customer’s expectations? Indicators we can measure. Continue reading “Quality of Home Health Care: Luxury or Essential?” »
It is my great pleasure to introduce Merrily Orsini, a colleague and friend who is a wealth of information on social media marketing. Merrily owned and ran private duty agencies for many years, but in the last few years has given this up and developed a company devoted to social media marketing for home care. I think you will find, as I do, some very valuable information in the article she has so graciously agreed to write for us.
With the veritable onslaught of new and ever-changing technology of the last decade, businesses of all types and sizes are being forced to reevaluate the efficiency and ROI of their marketing strategies. Think about it: when someone wants to find something, where does he go first? He SEARCHES on whatever device he has handy. Mobile phones, iPads or computers are now the door to products and services, and the smart home care agency owner will understand this, and create and integrate marketing efforts accordingly.
Those who have embraced web and social media marketing are seeing some amazing results in brand recognition and customer loyalty. Why? With Facebook’s usership at 750 million people worldwide, YouTube at the top of the world’s search engines, and the recent arrival of potential game-changer Google+, companies are finding that when they integrate the web and social media into their marketing strategies, they are able to virtually “hang out” with an enormous customer base. And who is it that is searching for home care? It is usually the adult child of a frail elder, and that adult child is probably between 45 and 65. Continue reading “Utilizing the Web and Social Media in Home Care Marketing Strategy” »
